@Mitch_Rice, itās really beautiful! Pictures are great, I do notice itās lacking a little color. I feel it doesnāt grab your eye and make you double take any one space. The plant on the coffee table seems like itāll obstruct the view of the TV if youāre on the couch, itās hard to tell whatās in the right corner of that room (when looking at the TV), but could you put it there or along that wall? Possibly next to the fireplace or slightly in front of it? I do like the little plants around, but the one next to the kitchen sink looks like a hindrance to that corner cabinet.
Since Robin and you own the winery, can you dig deeper and offer anything else with the wine tasting? Also I would make this bolder and really shout this from the rooftops, this is not an experience others can offer. I would move the other wineries down towards the bottom and leave your wine tasting offer at the top to stand on itās own. Let them know itās your own winery, can give great deals no one else can or for similar priced, but go above and beyond what anyone else offers. Think of your property as an extension of the winery.
Last thing I noticed is I couldnāt tell who your target audience is. Gut feeling is that your last review is the target, ā4 bedrooms, 3 full baths, and a hot tub for 4 women-need I say moreā¦ā Women wanting a weekend getaway or even intimate bachelorette parties, thatās what I see. My market is on the opposite side of the country so I donāt really know, but wine country screams women audience to me!
If you want to chat more just reach out, Iād be happy to expand on anything!
Hi Bryan,
Thank you for the detailed review!
We are getting ready to lean in to the winery experience for our guests. We have been testing some different offerings over the summer and trying to refine what we offer to make it a great experience. Overall the response has been very positive but it hasnāt resulted in much in the way of wine sales or club membership. It has mostly resulted in great conversations while tasting really good wine. Given that reality we are looking at ways to price it is that it is a win for everyone.
We have a diverse mix of guests. I would say the number one target audience is actually families traveling with kids. They love the pool and having access to the park and playground behind the house.
We definitely get the ladies traveling with friends and having a girls weekend in wine country. They usually love the wine tasting experience too. Itās tempting to push things in that direction but we find that they can be quite needy or critical as guests. They often require a lot more hand holding than our other guests.
I want to give some more thought to the details you suggest and willl read your feedback again the next time I am over at the house.
Thanks again!
Mitch
My first thought after reading the other comments and looking at your listingā¦lean into the wellness vibe that is trending in the STR market! Guests are loving and even searching out properties that are more of a wellness retreat, and it wouldnāt be hard to tailor your property towards that group of guests. Especially in wine country of CA!
Favorited your listing! 
Have you found any specific offerings that promote the idea of wellness? Is it adding a Sauna? Boutique toiletries? I would be interested in hearing what you think people would be looking for.
I could create a wellness specific āthings to doā guide book and maybe work with local vendors to offer some in home services.
Thanks for the feedback! (and the heart!)
Mitch
@Mitch_Rice
For the most part in my research and paying attention to the trends, the wellness vibe guests are looking for is more of a feel when they walk into a property. A quick search on Pinterest would give you an idea of what a wellness design would look like. I would say your property is already nearly there! Amenities would include things like a Sauna, gym/yoga items, salt lamps, sound machines, and yes, the local vendors to possibly do home services.